What’s the difference between an equestrian sponsored rider, an equestrian brand ambassador and an equestrian influencer? Sponsored Rider An equestrian sponsored rider is usually a professional rider competing at a high level and well recognised in the equestrian industry for their competition success. They may run their own business with a number of competition horses […]
Requesting sponsorship support from an equestrian company needs careful planning and the correct approach. So, before you consider approaching a company to sponsor you, read my 7 Steps to Securing Your Next Sponsor: 1. Your next Sponsor. Identify the company that you wish to be sponsored by. This shouldn’t just be a list of well-known […]
There are LOTS of different ways that brands can use equestrian sponsorship and get RESULTS You just need to think outside the box – and not everything has to cost lots £££ To get you started, here’s 18 ways to use sponsorship and start promoting your brand! Awards sponsorship Event sponsorship Team sponsorship Individual rider […]
If you’re a company or representing a brand, you may just be thinking about equestrian sponsorship or you may have tried sponsoring events and riders in the past but you’re not sure if they really work for your brand. So, the next time you consider investing in sponsorship, ask yourself these TEN questions first: 1. […]
1. Firstly sponsorship is a great way to connect directly with your target audience. It’s a way of supporting the equestrian industry, giving back and showing that you care as a company. 2. Sponsorship is a great way to get your brand seen offline and online. Whilst your fans and followers are active on social […]
If you’re lucky enough to be sponsored by a company or brand, you may have been provided with a nice detailed list of sponsorship obligations. This should reflect the terms of your agreement and the value of that offering. However, if this is not the case and you want to be sure that you’re offering […]
You’ve invested in a new sponsorship arrangement and hopefully agreed a nice package of opportunities but how can you maximise these opportunities and be sure to get the most of your sponsorship without adding more money? I’m sharing some low-cost creative ways to maximise your event sponsorship. Firstly, in this digital age, you should […]
If you’re considering adding sponsorship into your marketing strategy, equestrian event sponsorship can offer great flexibility, immediate brand exposure and great value for money. Here’s why event sponsorship can work for you: Sponsorship can raise awareness of your company or brand and educate a new audience It offers an opportunity to personally engage with your target […]
Sponsorship in the Equestrian Industry Sponsorship in the equestrian industry is a powerful marketing tool. If it’s used in the right way, it can be hugely successful for all parties involved. It offers companies and businesses the opportunity to directly connect with their target audience, build brand loyalty and increase sales. It’s little wonder why […]