**NEW Sponsorship Announcement from The Hub** WeatherBeeta is the latest brand to embrace equestrian diversity by sponsoring The Urban Equestrian Academy. The Urban Equestrian Academy, established in 2017, is a ground-breaking, Leicestershire based, social enterprise led by founder, FR33DOM Zampaladus. Viewing the equine industry from a global perspective, their aim is to improve social and […]
Is sourcing Equestrian Brand Ambassadors using a public SEARCH worth the effort? There’s no denying the benefits of businesses using Brand Ambassadors to help promote their products and services but how do you find the right Ambassador for your brand and how can you ensure that the relationship will offer good value? We have recently […]
Equestrian Sponsorship Reflections and Predictions At the start of this year it’s true to say that none of us knew what 2020 had in store for us, personally or from a business standpoint. The Coronavirus pandemic has brought with it a new vocabulary; on a daily basis, we use words and phrases like ‘lockdown’, ‘self-isolate’, […]
There is a basic marketing principle that defines a consumer having 7 ‘touchpoints’ to a brand before engagement. However, with the rise of digital marketing and an abundance of ways we can receive a message across all of our devices and platforms, this number may now be more like 13! So, as a business, how […]
HorseFest 2021 – Learn, Celebrate and Have Fun! WANT to spend time with like-minded horse lovers in a picturesque outdoor location this coming summer? HorseFest is a fantastic new, three day festival, taking place from July 23 to 25, for all those horse fans with an interest in the equine world, allowing them to come […]
The Rider: Jonty Evans, International Event Rider The Brand: NAF (Natural Animal Feeds). Lorna George, UK Sales and Business Development Manager Jonty Evans is a hugely successful international event rider who finished 9th individually at the Rio Olympics 2016 on Cooley Rorkes Drift aka Art, riding for Team Ireland. Following the threat of losing him, […]
Sponsors Logos – Understanding the Rules 2020 Riders If you’re an equestrian rider competing in affiliated competitions and you want to promote your sponsor by wearing their logo, be sure to check your rule books first! Businesses If you’re a business with riders wearing your logo it’s important to understand each organisation’s rules on displaying […]
Latest Sponsorship News It’s always a privilege to be able to bring brands and riders together to build rewarding relationships. and I’m grateful to be working with such wonderful forward-thinking clients. So, I’m are thrilled to announce the latest new sponsorship partnership between Synovium UK and international dressage dynasty, the Eilberg family. Synovium Horse Health […]
If you’re an equestrian business using sponsorship as part of your marketing strategy, here’s 5 Smart Strategies to Turn your Sponsorship into Sales. So often I’ve seen brands spend their valuable marketing budget on sponsorship without getting any real value in return. Perhaps you’ve been offered a last-minute opportunity for class sponsorship at an event, […]
The Rider: Tina Wallace, ‘ Life on the Left Rein’ The Brand: Woof Wear, Ali Felton, Sales Director Better known as ‘Life on Left Rein’ from her social media pages, Instagram queen and Vlogger, Tina Wallace, has built a successful sponsorship partnership with leading equestrian brand, Woof Wear. With both rider and business based in […]