Here’s why equestrian sponsorship should be in your marketing strategy

Sponsorship in the Equestrian Industry

Sponsorship in the equestrian industry is a powerful marketing tool. If it’s used in the right way, it can be hugely successful for all parties involved.

It offers companies and businesses the opportunity to directly connect with their target audience, build brand loyalty and increase sales.

It’s little wonder why many major brands have tapped into the lucrative opportunities that equestrian sponsorship brings.

So why should businesses choose equestrian sponsorship?

Equestrian sport is one of the few sports where men and women compete on equal terms all the way up to Olympic level.

Equestrian sports are varied, spanning a number of disciplines from racing, polo, carriage driving and endurance to showing, show jumping, dressage and eventing.

The governing body for Equestrian is the International Federation for Equestrian Sports (FEI). The FEI are responsible for eight equestrian disciplines: Jumping, Dressage, Eventing, Driving, Endurance, Vaulting, Reining and Para-Equestrian.

Every 4 years the FEI organise the World Equestrian Games. In addition to this, Equestrian is now an Olympic sport having been introduced to the Games in the early 20^thcentury, proving its popularity.

Equestrian Sponsorship can be a useful marketing tool and one that should be included in your marketing mix. Having a carefully considered sponsorship strategy is key to protecting your brand.

Discover more about how Event Sponsorship would work for your brand