10 minutes with Tyler Cassells – GB International Event Rider

Talking equestrian sponsorship with Tyler Cassells I recently caught up with professional event rider, Tyler Cassells, to chat all things equestrian sponsorship; how to find a sponsor, understanding the value of sponsorship and his secret…

My pick of the best accounts to follow during Lockdown

Motivation, inspiration, offers, advice, and wellbeing. Here’s my pick of some of the best equestrian accounts to follow during Lockdown, plus a couple more of my personal favourites! Who are your favourite accounts to follow? The…
Equestrian Rider Sponsorship Workbook
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*NEW* Equestrian Rider Sponsorship Workbook

Are you an enthusiastic equestrian rider working hard to promote your personal brand but struggling to find sponsors? With an ever increasing talent-pool of riders for companies to choose from, how do you make yourself stand out from the…

Is your Sponsorship Strategy Losing you Money?

If you haven’t yet quantified the return on your sponsorship investment, now is the time. Writing this in April 2020, all physical equestrian events have been cancelled due to the global Coronavirus outbreak. It’s likely that all of…

55 Ways to Support your Sponsors

An Essential List for all Equestrian Riders So I started this blog as ‘25 Ways to Support your Sponsors’ but ended up with 55 and, I’m sure that there are more!! Like most equestrian riders, you’ve worked hard to get your sponsors…
Equestrian Sponsorship Proposal

Avoid the TOP 5 Equestrian Sponsorship mistakes

Avoid making these 5 costly mistakes BEFORE committing to your next sponsorship opportunity. Don’t instantly react to last-minute opportunities As a brand you may be offered a fantastic opportunity at a reduced rate, which looks too…
sponsored rider

The Ultimate Guide to Equestrian Rider Sponsorship 2020

So you’re planning on asking an equestrian company to sponsor you. You know that you have a lot to offer the right company but how do you ensure that your sponsorship request is successful? Step One: The first step is to set aside the time…

Want to step up your sponsorship? You need to read this first

So, you’re considering investing in equestrian sponsorship? The benefits of equestrian sponsorship are vast but before you agree to sponsor an event, competition series a new equestrian rider, can you be sure that your next sponsorship…
sponsored rider

Sponsored Rider, Brand Ambassador or Influencer. Understanding the difference.

What's the difference between an equestrian sponsored rider, an equestrian brand ambassador and an equestrian influencer? Sponsored Rider An equestrian sponsored rider is usually a professional rider competing at a high level and well…

7 Steps to Securing Your Next Sponsor

Requesting sponsorship support from an equestrian company needs careful planning and the correct approach. So, before you consider approaching a company to sponsor you, read my 7 Steps to Securing Your Next Sponsor: 1. Your next Sponsor.…