Entries by Laura Cutter

British Tech Start Up Launches Revolutionary New Equine Health & Fitness Monitor

An enterprising new tech company with over 25 years’ experience in developing intelligent technology for some of the world’s leading brands is bringing affordable, smart data solutions to the equine world, to help horse owners better understand their horse’s health, wellbeing and fitness on a daily basis. Newmarket based, Siametric Systems, established Enduro Labs to […]

How to be ‘Totes Inspo’!

The Growth of the Equestrian Sponsored Rider. Slotting into an Adapting Environment. With businesses being forced to adapt their marketing strategy considering the Covid-19 pandemic, equestrian brands are finding themselves relying more heavily on their sponsored riders, brand ambassadors and equestrian influencers to help promote their products and services. The good news is that this […]

Showjumping Superstar joins leading European Supplement Brand

NEW Sponsorship Announcement Synovium Horse Health is delighted to announce the sponsorship of international showjumping superstar, Millie Allen. Based at Stainsby Grange, North Yorkshire, 23 year old Millie has a string of impressive achievements to her name including 11 European championship medals for Great Britain and major championship wins at HOYS, Hickstead, Olympia International Horse […]

New Sponsorship Partnership for WeatherBeeta and The Urban Equestrian Academy

**NEW Sponsorship Announcement from The Hub** WeatherBeeta is the latest brand to embrace equestrian diversity by sponsoring The Urban Equestrian Academy. The Urban Equestrian Academy, established in 2017, is a ground-breaking, Leicestershire based, social enterprise led by founder, FR33DOM Zampaladus. Viewing the equine industry from a global perspective, their aim is to improve social and […]

The Pros and Cons of the Equestrian Brand Ambassador Search

Is sourcing Equestrian Brand Ambassadors using a public SEARCH worth the effort? There’s no denying the benefits of businesses using Brand Ambassadors to help promote their products and services but how do you find the right Ambassador for your brand and how can you ensure that the relationship will offer good value? We have recently […]

What will Equestrian Sponsorship look like in 2021?

Equestrian Sponsorship Reflections and Predictions At the start of this year it’s true to say that none of us knew what 2020 had in store for us, personally or from a business standpoint. The Coronavirus pandemic has brought with it a new vocabulary; on a daily basis, we use words and phrases like ‘lockdown’, ‘self-isolate’, […]

Sponsorship Success Stories – Jonty Evans and NAF

The Rider: Jonty Evans, International Event Rider The Brand: NAF (Natural Animal Feeds). Lorna George, UK Sales and Business Development Manager Jonty Evans is a hugely successful international event rider who finished 9th individually at the Rio Olympics 2016 on Cooley Rorkes Drift aka Art, riding for Team Ireland. Following the threat of losing him, […]

Sponsor’s Logos – Know your Rules

Sponsors Logos – Understanding the Rules 2020 Riders If you’re an equestrian rider competing in affiliated competitions and you want to promote your sponsor by wearing their logo, be sure to check your rule books first! Businesses If you’re a business with riders wearing your logo it’s important to understand each organisation’s rules on displaying […]