Is your Sponsorship Strategy Losing you Money?

If you haven’t yet quantified the return on your sponsorship investment, now is the time. Writing this in April 2020, all physical equestrian events have been cancelled due to the global Coronavirus outbreak. It’s likely that all of…
Equestrian Sponsorship Proposal

Avoid the TOP 5 Equestrian Sponsorship mistakes

Avoid making these 5 costly mistakes BEFORE committing to your next sponsorship opportunity. Don’t instantly react to last-minute opportunities As a brand you may be offered a fantastic opportunity at a reduced rate, which looks too…

Want to step up your sponsorship? You need to read this first

So, you’re considering investing in equestrian sponsorship? The benefits of equestrian sponsorship are vast but before you agree to sponsor an event, competition series a new equestrian rider, can you be sure that your next sponsorship…
sponsored rider

Sponsored Rider, Brand Ambassador or Influencer. Understanding the difference.

What's the difference between an equestrian sponsored rider, an equestrian brand ambassador and an equestrian influencer? Sponsored Rider An equestrian sponsored rider is usually a professional rider competing at a high level and well…

7 Steps to Securing Your Next Sponsor

Requesting sponsorship support from an equestrian company needs careful planning and the correct approach. So, before you consider approaching a company to sponsor you, read my 7 Steps to Securing Your Next Sponsor: 1. Your next Sponsor.…
Equestrian Brand

18 ways to use equestrian sponsorship for your business and get results

There are LOTS of different ways that brands can use equestrian sponsorship and get RESULTS You just need to think outside the box - and not everything has to cost lots £££ To get you started, here's 18 ways to use sponsorship and start…
equestrian sponsorship

10 questions you NEED to ask before committing to equestrian sponsorship

If you're a company or representing a brand, you may just be thinking about equestrian sponsorship or you may have tried sponsoring events and riders in the past but you're not sure if they really work for your brand. So, the next time you…
equestrian sponsorship

15 reasons equestrian sponsorship can work for your brand

1. Firstly sponsorship is a great way to connect directly with your target audience. It's a way of supporting the equestrian industry, giving back and showing that you care as a company. 2. Sponsorship is a great way to get your brand seen…
Rob Waine Rider SponsorshipHannah Freeland Photography

Top tips for sponsored riders – the smart way to support your sponsors

If you're lucky enough to be sponsored by a company or brand, you may have been provided with a nice detailed list of sponsorship obligations. This should reflect the terms of your agreement and the value of that offering. However, if this…

High value – low cost ways to maximise your event sponsorship

You’ve invested in a new sponsorship arrangement and hopefully agreed a nice package of opportunities but how can you maximise these opportunities and be sure to get the most of your sponsorship without adding more money?   I'm…