Want to step up your sponsorship? You need to read this first

So, you’re considering investing in equestrian sponsorship?

The benefits of equestrian sponsorship are vast but before you agree to sponsor an event, competition series a new equestrian rider, can you be sure that your next sponsorship opportunity will be a success?

Here’s my top tips for any company looking to start investing in equestrian sponsorship:

Don’t be afraid to start small – sponsorship can start with providing prizes at a local show or supporting a local rider

Define your objectives – this could be building brand awareness, creating brand association, increasing sales, growing market share

Set a budget – be realistic, have you budgeted for additional resources and marketing collateral needed to support the sponsorship?

Be prepared to commit long-term – this relates any sponsorship. It takes time to build new relationships

Know your resources – do you have the personnel to support all of the sponsorship opportunities available to you? Consider outsourcing during busy periods

Take advantage of all associated opportunities – not everything has to cost money. Look carefully at all opportunities available and ASK if you have an idea that’s not listed in your package.

Take time to review – assess your sponsorship portfolio regularly to measure the real value of your efforts. Be prepared to make adjustments to ensure that you are getting a good return on your investment.

If you’re looking for a new sponsorship opportunity, struggling to fully implement the sponsorship commitments you already have or need your sponsorship campaigns to work harder for you, get in touch!