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British Tech Start Up Launches Revolutionary New Equine Health & Fitness Monitor
An enterprising new tech company with over 25 years’ experience in developing intelligent technology for some of the world’s leading brands is bringing affordable, smart data solutions to the equine world, to help horse owners better…

New Sponsorship Partnership for WeatherBeeta and The Urban Equestrian Academy
**NEW Sponsorship Announcement from The Hub**
WeatherBeeta is the latest brand to embrace equestrian diversity by sponsoring The Urban Equestrian Academy.
The Urban Equestrian Academy, established in 2017, is a ground-breaking, Leicestershire…

The Pros and Cons of the Equestrian Brand Ambassador Search
Is sourcing Equestrian Brand Ambassadors using a public SEARCH worth the effort?
There’s no denying the benefits of businesses using Brand Ambassadors to help promote their products and services but how do you find the right Ambassador…

What will Equestrian Sponsorship look like in 2021?
Equestrian Sponsorship Reflections and Predictions
At the start of this year it’s true to say that none of us knew what 2020 had in store for us, personally or from a business standpoint.
The Coronavirus pandemic has brought with it…

Can Equestrian Sponsorship Cover the 7 Touchpoints to Brand Engagement?
There is a basic marketing principle that defines a consumer having 7 ‘touchpoints’ to a brand before engagement. However, with the rise of digital marketing and an abundance of ways we can receive a message across all of our devices and…

5 Smart Strategies to Turn your Sponsorship into Sales
If you’re an equestrian business using sponsorship as part of your marketing strategy, here’s 5 Smart Strategies to Turn your Sponsorship into Sales.
So often I’ve seen brands spend their valuable marketing budget on sponsorship without…

Sponsorship Success Stories – Lara Edwards and DriRug
The Rider: International Dressage Rider, Lara Edwards
The Brand: DriRug - Melise Witkins, DriRug Founder
Great sponsorship partnerships don’t just happen. As part of our series of mini-features on successful sponsorship here’s a little…

Sponsorship Success Stories – James Sommerville and Gain Equine Nutrition
The Rider: James Sommerville – International Event Rider
The Brand: Gain Equine Nutrition – Anne Priestman, National Sales Manager UK, France & Morocco
James and Gain Equine Nutrition kick of this series of Successful Sponsorship…

*NEW* Equestrian Rider Sponsorship Workbook
Are you an enthusiastic equestrian rider working hard to promote your personal brand but struggling to find sponsors?
With an ever increasing talent-pool of riders for companies to choose from, how do you make yourself stand out from the…

Is your Sponsorship Strategy Losing you Money?
If you haven’t yet quantified the return on your sponsorship investment, now is the time.
Writing this in April 2020, all physical equestrian events have been cancelled due to the global Coronavirus outbreak. It’s likely that all of…