Posts

Can Equestrian Sponsorship Cover the 7 Touchpoints to Brand Engagement?

There is a basic marketing principle that defines a consumer having 7 ‘touchpoints’ to a brand before engagement. However, with the rise of digital marketing and an abundance of ways we can receive a message across all of our devices and…

Is your Sponsorship Strategy Losing you Money?

If you haven’t yet quantified the return on your sponsorship investment, now is the time. Writing this in April 2020, all physical equestrian events have been cancelled due to the global Coronavirus outbreak. It’s likely that all of…

Want to step up your sponsorship? You need to read this first

So, you’re considering investing in equestrian sponsorship? The benefits of equestrian sponsorship are vast but before you agree to sponsor an event, competition series a new equestrian rider, can you be sure that your next sponsorship…

7 Steps to Securing Your Next Sponsor

Requesting sponsorship support from an equestrian company needs careful planning and the correct approach. So, before you consider approaching a company to sponsor you, read my 7 Steps to Securing Your Next Sponsor: 1. Your next Sponsor.…
equestrian sponsorship

10 questions you NEED to ask before committing to equestrian sponsorship

If you're a company or representing a brand, you may just be thinking about equestrian sponsorship or you may have tried sponsoring events and riders in the past but you're not sure if they really work for your brand. So, the next time you…

High value – low cost ways to maximise your event sponsorship

You’ve invested in a new sponsorship arrangement and hopefully agreed a nice package of opportunities but how can you maximise these opportunities and be sure to get the most of your sponsorship without adding more money?   I'm…
Equestrian Event Sponsorship

Considering equestrian event sponsorship? Here’s why you should..

If you're considering adding sponsorship into your marketing strategy, equestrian event sponsorship can offer great flexibility, immediate brand exposure and great value for money. Here’s why event sponsorship can work for you: Sponsorship…