Entries by Laura Cutter

What will Equestrian Sponsorship look like in 2021?

Equestrian Sponsorship Reflections and Predictions At the start of this year it’s true to say that none of us knew what 2020 had in store for us, personally or from a business standpoint. The Coronavirus pandemic has brought with it a new vocabulary; on a daily basis, we use words and phrases like ‘lockdown’, ‘self-isolate’, […]

Sponsorship Success Stories – Jonty Evans and NAF

The Rider: Jonty Evans, International Event Rider The Brand: NAF (Natural Animal Feeds). Lorna George, UK Sales and Business Development Manager Jonty Evans is a hugely successful international event rider who finished 9th individually at the Rio Olympics 2016 on Cooley Rorkes Drift aka Art, riding for Team Ireland. Following the threat of losing him, […]

Sponsor’s Logos – Know your Rules

Sponsors Logos – Understanding the Rules 2020 Riders If you’re an equestrian rider competing in affiliated competitions and you want to promote your sponsor by wearing their logo, be sure to check your rule books first! Businesses If you’re a business with riders wearing your logo it’s important to understand each organisation’s rules on displaying […]

Eilberg Dressage Dynasty teams up with Leading European Horse Supplement Brand

Latest Sponsorship News It’s always a privilege to be able to bring brands and riders together to build rewarding relationships. and I’m grateful to be working with such wonderful forward-thinking clients. So, I’m are thrilled to announce the latest new sponsorship partnership between Synovium UK and international dressage dynasty, the Eilberg family. Synovium Horse Health […]

5 Smart Strategies to Turn your Sponsorship into Sales

If you’re an equestrian business using sponsorship as part of your marketing strategy, here’s 5 Smart Strategies to Turn your Sponsorship into Sales. So often I’ve seen brands spend their valuable marketing budget on sponsorship without getting any real value in return. Perhaps you’ve been offered a last-minute opportunity for class sponsorship at an event, […]

Sponsorship Success Stories – Tina Wallace and Woof Wear

The Rider: Tina Wallace, ‘ Life on the Left Rein’ The Brand: Woof Wear, Ali Felton, Sales Director Better known as ‘Life on Left Rein’ from her social media pages, Instagram queen and Vlogger, Tina Wallace, has built a successful sponsorship partnership with leading equestrian brand, Woof Wear. With both rider and business based in […]


7 Steps to Securing Rider Sponsorship

7 Steps to Getting Yourself Sponsored by a Brand As an equestrian rider, securing sponsorship from an equestrian company takes hard work, commitment and planning. Here’s a few tips to get you started: USE the Product Step One begins with the product.It doesn’t mean you have to go looking for a new product. Start with […]

Sponsorship Success Stories – Lara Edwards and DriRug

The Rider: International Dressage Rider, Lara Edwards The Brand: DriRug – Melise Witkins, DriRug Founder Great sponsorship partnerships don’t just happen. As part of our series of mini-features on successful sponsorship here’s a little insight into how DriRug and International dressage rider, Lara Edwards’s relationship began and why it works so well! How long have […]